Friday, September 26, 2008

Why Internet Marketing Does Not Work Without SEO

Why Internet Marketing Does Not Work Without SEO'

Search engine optimization (SEO) should be considered a critical element of any Internet marketing strategy. This is important because there is so much which can be gained from SEO in terms of Internet marketing and advertising.

Failure to optimize your website for search engines can result in a considerable loss in terms of free advertising which is essentially gained from ranking well with search engines. This article will provide insight into what SEO is and will explain why Internet marketing requires at least some degree of SEO.


SEO optimization is a strategy in which a website is designed to obtain favorable search engine rankings from popular search engines. This may be achieved in a variety of different ways and optimal SEO strategies combine a variety of different strategies to complete one well orchestrated SEO campaign. There are several elements to consider when attempting to optimize your website for search engines.

This may include keyword density, prominence, META tags, titles and inbound links. Keyword density is one of the most common SEO strategies and essentially involves using relevant keywords often in the content of a website to demonstrate the relevance of these keywords to the website.

This is important because search engines are likely to reward websites with optimal keyword densities with favorable search engine rankings in an effort to provide Internet users with the most relevant websites for particular search terms.

The prominence of keywords should also be considered. This includes how close the keywords are placed to the beginning of the website. The common mistake with this strategy is to believe the first opportunity to incorporate keywords is in the first line of visible text on the webpage. This is not true because search engines crawl the code of a website as opposed to the visible content on the website.

This means there are multiple opportunities to incorporate relevant keywords long before the actual visible content on the website. This might include the code for the title as well as the META tags.

Business owners who realize the potential for incorporating keyword into the code gain an advantage over competitors who only incorporate keywords into the content on their website.

Another area of concern which is very important for those who are interested in SEO is inbound links. Inbound links are essentially links which reside on other websites and direct traffic to your website. These links are considered important because many search engines place a value on inbound links because they are essentially an example of one website recommending another website.

However, when obtaining inbound links it is important to do so from other websites which rank well with search engines because many search engines consider the rank of the original website when determining the value of the inbound link.

Now that we have briefly explained some of the main concept of SEO, we will illustrate why it is important to optimize your website in the first place. SEO is so important because most Internet users highly value the results of search engines and are likely to only visit to ranking websites when they search for a particular keyword. Internet users trust search engines to serve the most relevant content first and are therefore not likely to visit websites which do not fall on the first or second page of search results.

This means websites which rank well essentially are receiving a great deal of free advertising from search engines that place their website in a key position. Website owners who do not invest time into optimizing their websites miss out on a great deal of potential web traffic.

Wednesday, September 10, 2008

The Difference of Adware, Spyware and Anti-virus

The Difference of Adware, Spyware and Anti-virus

Adware, spyware and computer virus share some similarities, one of which is that all three are major nuisances for computer users. Let's differentiate the three.



Spyware is software that does not intentionally harm your computer. What they do is that they create pathways wherein someone else aside from the computer owner can communicate with the computer. Normally spywares record the various types of web sites you visit which are later used by web advertisers to allow them to send you unwanted emails and pop-ups.


This is why spyware are usually frowned upon and greatly avoided. They are more intrusive than adware. Spyware have their own separate executable programs which allow them to record your keystrokes, scan files on your hard disks and look at other applications that you use including but not limited to chat programs, cookies and Web browser settings.


The spyware then will send the information that it had gathered to the spyware author. The agent will then use this information for advertising and marketing purposes. They even sell the information to advertisers and other parties.


Adware, on the other hand, are more legitimate form of freeware. Similar to spyware, adwares are advertising materials which are packaged into a software or program and are installed automatically once that particular program or software is added into the computer system. Some forms of adware, on the other hand, download advertising contents as a particular application is being utilized. It is quite unfortunate that most of the adware programs take the form of spywares that is they track and report user information to program authors.


Some signs of spyware infections include pop-up ads that seem to be not related to the site you are viewing. More often than not, spyware pop-ups are advertisements about adult contents. Also if you notice your computer slowing down, there's a big chance that spywares and its other components have found their way in your operating system. When the Windows desktop also takes a longer time to load, its best to scan your computer for possible spyware infections.


Meanwhile, viruses are destructive form of software. They were purely designed and created for one purpose alone: to wreck havoc to your computer. They destroy whatever they come in contact to and will initiate self replication and infect as many components of the computer's operating system or network as possible.


Nowadays, a lot of anti-virus software also provides spyware and adware scanning and removal utilities. Some programs, however, are focused on located and deleting or destroying spyware and adware programs. Whether is an anti-virus software or a anti-spyware dedicated scanner, they both search your computer and identify any spyware and virus installed on your system.


They then remove it as well as their components located in the system registry among other places in your computer. It is therefore, good to regularly update your virus or spyware scanner to ensure that your computer is protected from the thousands of spyware and viruses in the internet. Never be fooled from ads that claim that their products only contain adware.


These adware maybe spyware in disguised and are just waiting to be deployed for them to gather your information. Learn to setup firewall systems and always block pop-up blockers to minimize computer infection and ensure the security of all your computer files.

Tuesday, September 2, 2008

How To Make Money Online Without A Website

How To Make Money Online Without A Website
by: Melanie Mendelson

You don't need to have a website to make money on the Internet. Here is a proven strategy to make money online without a website:

Step 1: Find Affiliate Product

Find a product to promote where you make good commission on each sale. Generally, you will get the biggest commissions on digital products. Digital products are defined as something that is downloaded directly to a customer's computer after purchasing, like electronic books or software

Since there is no extra cost per unit, no inventory and no shipping, the commissions are much greater than on regular "physical" goods. The most common commission on digital products is 50%. The best place to find such products is Clickbank.com.

Sign up as a reseller (also called affiliate) for a product that looks the most appealing to you. After you sign up, you will get a unique affiliate link where you need to send people to purchase the product.

Your affiliate link will have a special code that will tell the product owner that it's you who referred the customer. The affiliate link code will allow your commissions to be tracked correctly and assigned to you.

Step 2: Get Domain Name

Get a domain name to redirect to your affiliate link. A domain name is a .COM name (like yourproduct.com). You can get it for under $9 at GoDaddy.com. GoDaddy.com will allow you to redirect your domain name to your affiliate link at no extra cost.

So when someone types in your .COM domain in their browser, it will go to your affiliate link. The visitor will see the website with the product you promote, and the commissions will be tracked correctly.

The reason why you need a domain name is that it's memorable and it makes you look more trustworthy. Affiliate links tend to be too long and arouse suspicion. For example, most people would rather click on the link bestwidgets.com as opposed to abcwidgets.com?reseller=john

A domain name will make your affiliate link look like it's your own website. So basically, you will have a product to promote and a website to send people to and get commissions - without really having your own website.

Step 3: Drive Traffic

In order to make sales, you need to get visitors to your domain name (which will forward them to the website of the product that you resell). You can pay for advertising and hope that your profit will be greater than advertising cost, or you can use free ways to generate traffic.

The most effective way to get free targeted visitors to your domain name is by writing and submitting articles. You can write short articles on the topic related to the product that you promote. At the end of the article, you include your author bio and your domain name link.

You will then submit your articles to various websites, and allow them to publish your articles as long as your link is included. Your articles will get published in many places on the Internet, and will be advertising your affiliate link at no cost to you whatsoever. People will read your articles, like what you have to say and click on your domain name link ready to buy.

Once you start getting regular sales from your articles, you can go back to step 1 and find another product to promote using this strategy. After a while, you will build up a nice source of Internet income - without even having a website
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